What are Google up to? 
Get alerted everytime something new is posted online
Like to know how to keep one eye on your industry quickly and easily. Simple. visit www.google.com/alerts This is a free media monitor for you and your staff to use - how great are Google? Seriously.
Simply
sign up your web address, company name or industry phrases and get
emails sent to you as soon as relevant content hits Google. Cool hey!
You can also set it up to send alerts for certain websites only eg type "kevin rudd" site:news.com.au
and you will only receive pages that include the term Kevin Rudd from
the site www.news.com.au. There are tons of possibilities - stay on top
of your competition, get industry news sent to you, manage your online
company profile... what else?
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