Everything you need to know about School Marketing in 2017.

Monday, 22 May 2017 from 8:00 am to 4:00 pm (AEST)


We are excited to equip you with both information and comprehensive take home notes to ensure you stay up-to-date and informed on everything we think you need to know for 2017.

You'll be listening to the team who have won 6 x School Marketing Awards (that's right — 6) and work closely with clients like Sydney Grammar School, Knox Grammar School, Ravenswood School for Girls, OLMC Parramatta, Mount St Benedict's College, Woodcroft College and over 30 other educational clients around Australia. You will not be hearing individual Case Studies - but rather, our experienced team's collective knowledge of twelve years of learning what works and what doesn't. Book today. We anticipate tickets will sell out!

Mark Barrett, Managing Director of Marketing Agency "CIMarketing" and the Main Presenter at the 2017 MasterClass has considerable keynote presenting experience including high-profile industry events like the Adobe Web Design Conference.

He has also presented on Web UX, Future Trends, Branding and Social Media at other School and Industry Marketing Conferences throughout Australia. Mark will be drawing on his 20 years marketing experience including 12 years of leading a large team of experts at CIMarketing. He'll make sure to give you plenty of tips, tools, ideas and encouragement to help you navigate 2017 and give you that competitive edge.

FAQ's about the CIMarketing MasterClass

What are the topics you'll present on?

Great Question! We'll try and cover at least the following:

  • Advanced Social Media Advertising (Facebook, Instagram, Google Adwords)
  • How to Work Smarter — Not Harder
  • School App Options and Best-Use Practice
  • Website Trends for 2017
  • Advanced Branding and Common Mistakes
  • How to Plan an Amazing Series of Videos that Sell
  • How to Prioritise Your Marketing Budget
  • Reputation Management
  • The Future of the Enrolment Form
  • Taking Back Control of your Brand
  • How to Run an Effective School Tour
  • How to Automate Time Consuming Tasks
  • Communicating Effectively with Parents
  • The Changing School Marketing Landscape and How to Respond

Who should attend?

Marketing Directors, Marketing Communication Managers, Registrars, Enrolment Managers, Marketing Co-ordinators, Development Officers, School Web or Graphic Designers - basically anyone who is involved in Marketing and employed by a School or College.
(Please note: this event is not for other consultants or service providers)

Isn't this just like any other School Marketing Conference?

No. This MasterClass is nothing like anything we have ever seen, presented at or attended before. There are no sponsors, no people trying to push particular products or services, no workshops, no School Tours and definitely no presentations by people who are unqualified to present — we've taken the very best and packaged it all into one exciting value-packed day!

What's my Investment?

  • 1 ticket = $1195 (ex GST)
  • 2 tickets = $1792.50 (ex GST) (inc 25% discount)
  • 3 tickets = $2401.95 (ex GST) (inc 33% discount)
  • 4 tickets = $3202.60 (ex GST) (inc 33% discount)

What does this price include?

  • 7 Keynote Sessions with Comprehensive Notes
  • Q&A Session (if time permits)
  • Morning Tea, Lunch and Afternoon Tea

Can you tell me more about CIMarketing?

To view some of our work, please have a look at our company bio page here

I heard there is a Money Back Guarantee. Is that true?

We are so confident in our MasterClass that we are offering a 100% money back guarantee if you don't think you have received value for your investment.

How can I prepare to get the most out of my MasterClass?

Once registered, we'll send you all the event details but also documentation that will help you prepare to get the most out of the day.

How do I pay?

We will invoice you after you register — you can pay via credit card (fees apply), cheque or EFT.

Are there any discounts if I bring my colleagues?

Yes, if more than one person from your School attends, we provide some generous discounts.

  • 1 Person: Full Amount
  • 2 People: 25% Discount on both tickets
  • 3+ People: 33% Discount on all tickets

Where is the MasterClass to be held?

Our MasterClass will be held at Dockside in Sydney's Conference Hub, Darling Harbour, in the Sydney CBD. Car Parking and Public Transport details will be provided with all the specific event details on registration. You'll love our venue! If you are looking for accommodation suggestions, please contact us.

For any enquires please email masterclass@cimarketing.com.au and we'll get back to you. Alternatively call the office on (02) 9984 8605 and ask to speak to Esther, who is managing this event for us.

Client Testimonials

Last year we undertook a rebranding and name-adjustment exercise following market research conducted by CIMarketing. We also redeveloped our website, undertook Facebook and cinema campaigns, and extensive outdoor and printed media advertising.

CIM made it their mission to fully understand our positioning and developed excellent marketing communications. As a result, they ensured excellent outcomes for our school.

Ina Dorfling

Marketing and Communication
Shire Christian School

CIMarketing's industry knowledge, highlighted by an impressive education portfolio, has seen them deliver services that are concise, relevant and customer-centric.

I would highly recommend attending the CIMarketing MasterClass as Mark’s innovative view on school marketing is sure to redefine trends in 2017 and beyond.

Jane Gull

Marketing Coordinator
Woodcroft College

CIMarketing worked collaboratively with us to create an engaging website which gave us a competitive edge.

Many families commented that our website, rich with video content that can be tailored to each family's individual interests, created a desire to find out more. The new website definitely increased the level of enquiries, and the book a tour feature with automated work flows helped us to provide a seamless and professional experience for families.

Lyn Armstrong

Director of Marketing and Enrolments (2013-2016)
Ravenswood School for Girls

Looks great, I'd like to register.

Yes, Please book me into the MasterClass on 22nd May 2017.

Please keep me updated on future events