A School Marketing MasterClass to gain the edge...

NEXT: Monday, 21 May 2018 8:30am to 4:00pm (AEST)


Watch our 2017 MasterClass highlights Video

Notes & Resources from the 2017 MasterClass

Please enter your Delegate Password to gain access

We are excited to equip you with both information and comprehensive take home notes to ensure you stay up-to-date and informed on everything we think you need to know for 2018.

You'll be listening to the team who have won 8 x School Marketing Awards (that's right — 8) and work closely with clients like Sydney Grammar School, Knox Grammar School, Ravenswood School for Girls, OLMC Parramatta, Mount St Benedict's College, Woodcroft College and over 30 other educational clients around Australia. You will not be hearing sales pitches or wishy washy blue sky ideas. Rather, our experienced team will bring to you Case Studies and their collective knowledge of twelve years of learning what works and what doesn't. Book today. We anticipate tickets will sell out!

Mark Barrett, Managing Director of Agency "CIMarketing" and the Main Presenter at the 2018 MasterClass has considerable keynote presenting experience including high-profile industry events like the Adobe Web Design Conference. You may have heard Mark speak at the NSW Educate Plus Conference in September 2017.

He has also presented on Web UX, Future Trends, Branding and Social Media at other School and Industry Marketing Conferences throughout Australia. Mark will be drawing on his 20 years marketing experience including 12 years of leading a large team of experts at CIMarketing. He'll make sure to give you plenty of tips, tools, ideas and encouragement to help you navigate 2018 and give you that competitive edge.

FAQ's about the CIMarketing MasterClass

What are the topics you'll present on?

Great Question! We'll finalise our topics list in early 2018 but this is what we have locked in thus far:

  • How to turn all your Google Analytics data into something meaningful to help make Strategic Marketing decisions
  • The new features just released from Facebook and how to best utilise them
  • Redefining the typical email newsletter format - we'll look at sending news digests as it happens and in multiple ways depending on the parent settings
  • Case Study on Innovation - The new Sydney Grammar website - launching Jan 2018
  • 2018 Trends in Web Design and Functionality (from the UK, USA as well as Australia)
  • Landing Pages and Optimising for Conversion - Case Studies on Conversions
  • Proven strategies to reconnect and engage with your Alumni
  • International Enrolments and how to effectively target (we'll look at We Chat - China's version of Facebook, and how to approach high profile Key Opinion Leaders to influence enrolment behaviour).

Who should attend?

Marketing Directors, Marketing Communication Managers, Registrars, Enrolment Managers, Marketing Co-ordinators, Development Officers, School Web or Graphic Designers - basically anyone who is involved in Marketing and employed by a School or College.
(Please note: this event is not for other consultants or service providers)

Isn't this just like any other School Marketing Conference?

No. This MasterClass is nothing like anything we have ever seen, presented at or attended before. There are no sponsors, no people trying to push particular products or services, no workshops, no School Tours and definitely no presentations by people who are unqualified to present — we've taken the very best and packaged it all into one exciting value-packed day!

What's my Investment?

  • 1 ticket = $1295 (ex GST) (Early Bird before 15th Feb 2018)
  • 2 tickets = $1942.50 (ex GST) (inc 25% discount) (Early Bird before 15th Feb 2018)
  • 3 tickets = $2602.95 (ex GST) (inc 33% discount) (Early Bird before 15th Feb 2018)
  • 4 tickets = $3470.60 (ex GST) (inc 33% discount) (Early Bird before 15th Feb 2018)

What does this price include?

  • At least 6 Keynote Sessions with Comprehensive Notes
  • Q&A Session (if time permits)
  • Morning Tea, Lunch and Afternoon Tea
  • Time to network with other School Marketing professionals from all over Australia

Can you tell me more about CIMarketing?

There's lot to say. The best place to start is to view some of our work. Please also have a read of our company bio page here

I heard there is a Money Back Guarantee. Is that true?

We are so confident in our MasterClass that we are offering a 100% money back guarantee if you don't think you have received value for your investment.

How do I pay?

We will invoice you after you register — you can pay via credit card (fees apply), cheque or EFT.

Are there any discounts if I bring my colleagues?

Yes, if more than one person from your School attends, we provide some generous discounts.

  • 1 Person: Full Amount
  • 2 People: 25% Discount on both tickets
  • 3+ People: 33% Discount on all tickets

Where is the MasterClass to be held?

Our MasterClass will be held at Dockside in Sydney's Conference Hub, Darling Harbour, in the Sydney CBD. Car Parking and Public Transport details will be provided with all the specific event details on registration. You'll love our venue! If you are looking for accommodation suggestions, please contact us.

For any enquires please email masterclass@cimarketing.com.au and we'll get back to you. Alternatively call the office on (02) 8117 8183 and ask to speak to Esther.


It was a great MasterClass and very informative. The presentations were relevant and easy to follow. The conference also allowed for immediate implementation of some great tactics to help support our College’s marketing communications.

Richard Liistro

Director of Communication
Caroline Chisholm Catholic College

CIMarketing worked collaboratively with us to create an engaging website which gave us a competitive edge.

Many families commented that our website, rich with video content that can be tailored to each family's individual interests, created a desire to find out more. The new website definitely increased the level of enquiries, and the book a tour feature with automated work flows helped us to provide a seamless and professional experience for families.

Lyn Armstrong

Director of Marketing and Enrolments (2013-2016)
Ravenswood School for Girls

CIMarketing's industry knowledge, highlighted by an impressive education portfolio, has seen them deliver services that are concise, relevant and customer-centric.

I would highly recommend attending the CIMarketing MasterClass as Mark’s innovative view on school marketing is sure to redefine trends in 2018 and beyond.

Jane Gull

Marketing Coordinator
Woodcroft College

Looks great, I'd like to register.

Yes, Please book me into the MasterClass on 21st May 2018.

Please keep me updated on future events
** Note: Only 1 promo code allowed per transaction