Marketing Insight
National Marketing Award


Posted on Sep 15, 2009 at 10:42 AM by Caroline Smyth



Covenant Christian School's website and blogsite has been awarded a Gold Award in the School Marketing Awards.

Covenant's Storyteller Neil Pierson was attending the Centre for Marketing Schools Aforia in Adelaide when the announcement was made.

Neil was naturally excited. "I am thrilled to have the website recognised in this way. As a Christian school I am glad we can do something which makes our community take notice. The whole campaign since i arrived at the school has been to encourage people to simply 'Take a Closer Look at Covenant'.

Before contact CIMarketing, the school's website was outdated, and quite frankly had nothing to offer current families, so was not being visited. The team at CIMarketing brought many ideas which the school wouldn't have thought of.

"The most important thing" says Neil, "is that the new website and blogsite are working for our own school community. The site helps our community know more about the amazing variety of events and achievements at Covenant. We are also generating enquiries for School Tours and requests for our School Tour on DVD."

The new website was launched in April. Since then it has proven to be very popular with an average of 1,800 to 2,000 visitors a week. The main reason is the fresh content being placed on the blogsite each week linked to the email and printed newsletter. The extensive use of photos is giving many parents a much better idea of what is happening with school events. This is also very popular with interstate and international families. The ranking with Google is excellent. Most importantly the website generates an average of five new enquiries a week.

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