Marketing Insight
Why Responsive Design?


Posted on June 15, 2014 at 1:42 PM by Caroline Smyth



The following statistics help us understand the important of building a site that responds to the device you are viewing it on.

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

  • This study of 78 out of the top 100 top sites on Alexa shows that 88.5% use responsive design. Click to view the study »
  • Google recommends responsive design for mobile website optimisation because you only have to serve one URL to visitors on any device, there are no redirects, and they don't have to send crawlers for different versions of your website. Click to read more »
  • 62% of companies that designed a website specifically for mobile and 64% that designed a site for tablets had increased sales. Read blogpost »
  • 14 brands that saw increased conversion rates with responsive design. Read more about this study »
  • 47% of email opens are on a mobile device, and some brands see upwards of 70% of their emails opened on mobile. These brands turn to responsive design techniques to create better experiences for their subscribers, and in many cases, increase their click and engagement rates. Read blogpost »

Since 2012, unless specifically requested, all CIMarketing websites have been built using responsive design.


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